A strategic consulting & advisory practice, based out of Lebanon, sharply focused on accelerating and assisting consumer brands & products, retail chains & concepts and organizations achieve step changing growth.
"If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.“
~ Jeff Bezos – CEO of Amazon.com
The sectors & categories where we are 100% focused and dedicated to creating disruptive business experiences and shifting worldwide consumers habits and behavior.
Fast Moving Consumer Goods
Private Label Brands & Products
Retail, Distribution & Supply Chain
Business 2 Consumer
Business 2 Business
"Don't ever let someone tell you, you can't do something. You got a dream, you got to protect it. You want something, go get it. Period. All right?"
~ Chris Gardner in The Pursuit of Happyness
We offer a wide and broad range of services to fit your business and venture requirement.
Click on tabs to expand the full list of services we provide by category.
On a strategic level, Krikor Ohannessian offers an advisory role through companies management board participation.
The primary target group for these assignments are companies within the FMCG universe (Distribution & Retail) with a serious attitude to brands & private labels.
We do also welcome any company that fits within the sectors and industries we serve.
Are you a Private Equity Fund, a Venture Capitalist or Angel Investor who's looking for strategic and objective opinion to assess a potential deal or acquisition to maximize investment capabilities?
We can be your leading consulting partner and help you covering and discovering brands and products from early-stage, high-potential, high risk, expansion to high growth opportunities companies and start-ups.
We specialize in sharpening focus and bringing clarity to complex business models, consumer-centric brands and products in the sectors we cover by linking great ideas with capital.
Brands/Products Growth Strategy & Development
Products Pricing Strategy
Sales Operations Planning & Design
Consumer Products Research
Pricing & Profit Margin Improvement
Supply Chain Restructuring & Optimization
Customer Segmentation & Channel Strategy
Sales & Marketing Effectiveness
Promotions & Assortment Strategy
Trainings (purchase, retail, sales, merchandising)
Private Labels & Own Brands
Brands & Products Identity Creation
Products Labels Design (New & Revitalization)
Products Naming & Business Slogans
Retail Negotiations Support
Retail Concepts Creation & Development
Retail Stores Consumer Insight Services
Category Management & Shelves Planograms
Anonymous Shopping Services
E-tail & E-commerce Planning & Management
Investment & Market-Entry Strategy
Organization Design & Restructuring
Deals & Contracts with Manufacturers
Selection of Potential Partners
International Markets Penetration
Markets Intelligence & Insights
Strategic & Business Planning & Development
Business Expansion (Local & Global)
Business & Financial Plans
Review of Financial Statements
Valuation Of Enterprises As A Whole
Advice On Start-ups & Walk-outs
Mergers & Acquisitions (M&A)
Capital Raising Services
Financial Due Diligence
Building Financial Models
Access To Both Debt & Equity Capital
Venture Capital Negotiations
Financial Advisory Services Ranging From Both Buyer & Seller Side
Drafting Transaction Legal Documents Ranging From NDA, LOI, MOU, & Shareholders Agreements
Performing Valuation Exercises (DCF, Comparable & Transaction Multiple Methods)
Information Memorandums (Equity & Debt Raising)
"It takes a great deal of bravery to stand up to your enemies, but a great deal more to stand up to your friends."
~ Dumbledore in Harry Potter
Flexibility is very important to us and to our valued partners & clients. We operate typically in one of the following 3 engagement methods.
Project & Task
Would it be a new project or a problem you would like to solve within your company. From a concept review or brand and portfolio strategy or customer segmentation and channel strategy. The method is very simple: we listen and define the task and process toward the desired outcome.
The completion of such tasks normally varies from 4 to 16 weeks.
This works for organisations with a major gap which would cost a considerable amount to fill on a full time basis or electively the business needs a professional judgement & opinion on key resolutions.
Our retainers give genuine business quality outcome and findings to the cost charged.
Coaching & Advice Sessions
This is a reasonable alternative that functions admirably in the event that you need to attentively bounce off vital ideas and thoughts, company changes or even to get a specialist view on the track you are going to set out on from a business perspective.
This works over all levels of hierarchy of any company, whether you are the General Manager or a newly recruited employee.
"There's no such thing as too far. You understand? You push everything as far as you can. You push and you push and you push until it starts pushing back. And then you push some goddamn more."
~ Walter Abrams in Two For The Money
Our Values are set to keep us on track, to ensure we make continuous progress toward our ultimate goal, the satisfaction of our clients.
We only accept projects we believe that we can add value to.
We offer our services and capabilities honestly as well our findings.
We strive to present simple and easily understood solutions.
To the agreed deadlines.
We work across all levels of your organisation hierarchy.
We implement strategies based on your business environment.
During any assessment, we don't take any business from a competitor.
We take confidentiality very seriously.
"So you failed. You wanna be really great? Then have the courage to fail big and stick around. Make them wonder why you're still smiling."
~ Claire Colburn in Elizabethtown
Companies, businesses, brands & products. Thank you.
We appreciate your trust.
"Find a truly original idea. It is the only way I will ever distinguish myself. It is the only way I will ever matter."
~ John Nash in A Beautiful Mind
more than 22 years of experience at your service
Krikor Ohannessian is a seasoned experience retail distribution, consumer brands, products management & international b2b & b2c consultant with more than 22 years of expertise. He has worked with large international corporations, major retailers and consumer brands and has helped them craft and execute cross-channel commerce and distribution strategies in Europe, the Middle East and North Africa.
He also advises companies, family-owned businesses and private equity firms around the world on mergers & acquisitions, divestitures and fundraising on a local and global level. Krikor and his team combine an international perspective with their local knowledge which make us ideally positioned to advise clients on how to complete their transaction successfully, no matter the economic weather.
Krikor provides clients, partners and brand owners with a strategic perspective to a comprehensive range of marketing and management issues and helps them evaluate current strategic implementations and benchmarks them against best practices in order to identify opportunities for improvement.
This includes micromanaging multi-channel retailing, assessments of retail viability, inventing & launching of retail concepts, e-commerce and e-tailing, retail technology & POS upgrades, inventory control, and other strategic retailing issues. His know-how includes retail strategy and execution as well as negotiations, from hypermarkets and supermarkets to hard/soft discounters, drugstores and convenience stores. He possesses a demonstrated ability to develop, implement, and optimize the use of retail merchandising, and category management of FMCG, CPG, IBP and creation and outsourcing of private labels and own-brands products as well creating long lasting local and international B2B relationships.
Krikor works with businesses on new media strategies to engage and connect between companies and customers, and helps brands and products to position and energize themselves in the new emerging social media by studying and monitoring their effects on consumer behavior, marketing and local cultures.
Krikor is always passionate about any type of consumerism related experiences and acknowledges the necessity to understand its needs, boost and deliver it consistently.
“Don’t tell me I can’t do it; don’t tell me it can't be done!"
~ Howard Hughes in The Aviator
“Even a good decision if made for the wrong reasons can be a bad decision”
~ Governor Swann in Pirates of Caribbean
You have questions before contacting us?
Our FAQ might give you the fast answers.
We are committed to pushing and growing your business through embracing our experiences, developing strong partnerships and by placing the emphasis on providing high levels of customer satisfaction.
Our mission is to provide proactive and prudent advice combined with recommendations focused toward helping business organizations and individuals better comprehend their business from an experienced outsider point of view.
You may not need a consultant. However, consultants can always provide value.
A consultant brings objectivity to the process. As an "outsider", the consultant comes into the process free of organizational agenda.
Consultants provides a disciplined process and brings order to a complex project. The consultant is focused on the completion of your project without other distractions.
The consultant has specialized knowledge of the subject matter and can keep current on new approaches or methods that may not have occurred to the client or the organzation previously.
If your ambition is growth and – as soon as your ambition implies moving beyond your comfort zone – then we are the right partner for your journey.
The tasks we engage in with our clients and partners are always built on common ground. Together we will join hands and do everything in our power to achieve the ambitious results breakthroughs we have identified together.
We are never too advanced for any client, but there are clients who are too good for us.
Companies which already have a good internal culture and structure, and with the right qualifications for creating forward leaping results and identifying ambitious targets.
We classically do a work plan and budget based on the one of the methods we offer for our client to chose from whenever we are approached.
We have several different options. Fee for our services include; specific task/project, daily rate, retainer programs of varying lengths, percentage of additional revenue(s).
We are always open to discuss what suits best your request.
The question is not whether we will achieve results and/or targets – the question is whether your organisation is ready for change.
Achieving the desired results is guaranteed through "the mutual cooperation" with our clients.
We will be present with our clients and work closely with team leaders and groups within the business organisation to get where we want to be.
A project often begins with a meeting at your office, but not always.
It really depends on the issues at hand. Sometimes the tasks request our physical presence in your premises, sometimes we need to work from our offices preparing the needed report or analysis.
We are headquartered in Lebanon. But we don't mind traveling to meet you or perform any task, needed job or market visit. We do also rely on the phone, e-mail, and many online meeting, colloboration and productivity tools.
We are always available to move around.
We have worked with companies and organizations in many different industries and sizes. Our client base represents traditional mid-market businesses as well as large format companies.
We work with companies in all stages, from start-up and early stage to well-established corporate organizations.
We work with our clients to proactively support the transition to permanent in-house staff when appropriate. We work closely with your full time team once they are on board to facilitate a smooth transition of any process.
We also mentor them as needed after the transition in areas where you want to tap our expertise and familiarity with changing market conditions.
Contact us over the phone or through e-mail, which ever works best for you. We can teleconference or come sit down with you to discuss your needs and what we think we can do for your business.
“Everywhere I've been today there's always been something wrong--too young, too old, too short, too tall. Whatever the exception is, I can fix it. I can be older, I can be taller, I can be anything.”
~ Brantley Foster in The Secret of My Success